![]() ![]() An elevator pitch is a short sales pitch that grabs the attention of your prospective customers instantly. In a face to face or verbal communication, one of the best ways to grab the attention of the prospect is by using the Elevator pitch. You can read our post on creative writing where you can explore the best ways to write a catchy headline. For e.g in written communication, you grab the attention of your prospective customer by a catchy headline. There are multiple ways to best capture the attention of your prospect. This is a very important stage as this is where you are going to secure the attention of the customer. Application – How to capture the attention of the customer In layman terms, this is the first impression of your marketing or sales effort in the eyes of the end-users and customers. This is the stage where the prospect or consumer becomes aware of a category, product or brand. Let us first have a look at each of the stages in AIDAS and the application of the model to maximize results. The simple way to best apply the AIDAS principle is to understand each of the five stages that a prospect goes through, and deal with them in the best possible way to get the desired results. Understanding what AIDAS stands for is important, however, what is even more important is to apply the principle through your marketing or sales pitch. While similar to AIDAS there are additional stages like Conviction and Evidence, but the underlying principle remains the same. AIDEA – Additional E stands for Evidence.AIDCA – Additional C stands for Conviction.AIDA – Doesn’t have S-Satisfaction as one of the stages.Three of the most popular variations of AIDAS are mentioned below. Variation of AIDASĭon’t get confused by various variations of AIDAS as they are based on the same principle that a prospect goes through different stages before acting on your message. This enables marketers and sellers to lead a customer through all five stages effectively and maximize the overall objective of their marketing or advertising campaign. The AIDAS theory is based on the principle that a prospect goes through five different stages before finally responding satisfactorily to our product. ĪIDAS stands for Attention, Interest, Desire, Action, Satisfaction. AIDAS is a simple and popular extension of the original AIDA class of models, collectively known as hierarchical models or hierarchy of effects models. AIDAS Definition AIDAS DefinitionĪfter its development in the late 19th century, the model remains one of the longest surviving models used in marketing and advertising.įor more than 100 years, the model has undergone many refinements and extensions, such that today there are many variants in circulation. We will go through the AIDAS theory and its application with examples in detail. Even if in personal life if you have an occasion to engage your friends with the message that you wish to convey, AIDAS can be a very useful tool. It has a wide application not only in marketing and sales but across fields where you have to engage your audience or prospect. This simple theory goes a long way in terms of allowing you to provide an organized way to engage your prospect or customer. The AIDAS theory in marketing and sales is one of the widely used theories and is the basis for core training material across individuals and organizations. AIDA or AIDAS is one of the marketing and advertising model and tool that is used to accomplish exactly that. How many times have you paid close attention to why you act on a certain message or advert while you don’t on others? Actually, most of us don’t always act consciously or actively think about why some messages grab our attention and make us take action while most of them fail to do so. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |